A dance from the streets sets eyes beyond the sky
A contemporary Pumula Junction dance outfit has set its eyes to compete at the highest level after it acquired entrepreneurship skills that enticed to them to register with the National Arts Council (NAC). During the Safe and Inclusive Cities project (SAIC) led trainings, the dance outfit was encouraged to formally register their businesses for legitimacy, brand awareness, to be more professional, to get access to funding and sponsors and to secure a business name. Its founding leader Gamelihle Thwala said SAIC trainings were handy in motivating them to decide to formalise their dance business. “Our motivation to register our group came after receiving trainings under Business and Entrepreneurship on the importance of registering businesses, we have since registered with NAC,” said. “Our clientele and customer base have so far increased as we now operate formally and given recognition by various stakeholders,” continued Thwala. “Registering our group has guaranteed us continuity of our career just beyond us, clients have been interested in knowing about our profile and some even require the registration certificate to prove that we are not fake,” added Nkosentsha Hlambelo, a group member. “Little did I know that when you register a company or group, the name that you choose is reserved to you only. I am glad we registered our group in time before our name was taken, said Ayanda Martins, another group member. “Registering our group has established a start date to show how long we have been running our legitimate business, because some customers want to deal with established brands,” continued Martins. “We are grateful for the knowledge we attained from the trainings on business and entrepreneurship, we are now prone to getting sponsorship and other financial support as they need proof that we are operating a viable business,” said Thwala. The vibrant group has shared the stage with popular South African Musicians like Freddy Gwala and Babes Wodumo and they are looking forward to achieving more.
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